Digital Strategies to Power #NoGoingBack

Watch this presentation from eClinical’s CMO Sheila Rocchio, where she shares how the elluminate clinical data platform is helping life sciences companies gain oversight and control over their clinical data. Learn about the optimal infrastructure to activate your decentralized trials strategy and how digital transformation is powering the #nogoingback movement in the life sciences industry.

What You Will Learn

• Why digitalization requires a holistic approach
• How data review (DM, Medical), programming, analyses, clinical operations and CTM experiences need to change
• What new technologies and platforms work best to accelerate digital transformation
• How companies of all sizes are implementing a centralized clinical data platform for greater oversight and data control

Presenter

Sheila Rocchio

Former Chief Marketing Officer, eClinical Solutions

Sheila has more than 20 years of industry experience including marketing, product management and strategy roles in life sciences technology companies. She spent 15 years at PHT Corporation (now ERT) in a variety of marketing and executive leadership roles helping to drive the company’s growth and the industry adoption of electronic clinical outcome assessments (eCOA). At eClinical Solutions, Sheila managed all aspects of marketing including branding, communications, lead generation and product marketing. She enjoys finding creative ways to tell customer stories, and building products and services that help clinicians, data scientists and technologists do the challenging and important work of bringing life-saving new therapies to market.